After last year's success, it's little surprise Ultimate Team returns in FIFA 10, albeit sporting a welcomed overhaul. Although immensely fun, FIFA 09's expansion offered painfully slow menus, lacked any real depth, and was certainly rough round the edges. Despite that, it sold like fizzy cherry pop at a kid's disco, and had all of its buyers screaming manically out of excitement. Offering a more in-depth, sleeker experience this year, it's no wonder football fans are once again donning their smartest jackets, combing their hair to one side and practising their Italian accent, as the chance to create the ultimate team is a lure too powerful to resist.
Of course, if this is your first year tackling the Ultimate Team expansion, there's a lot to get your head round. Capitalizing on the popularity of trading cards, and even Panini football stickers if you know your English game well, EA have created an interesting formula of strategy and pure skill. After creating your team, you'll receive a starter pack of cards. If you've been loyal, and this is your second year playing Ultimate Team, EA offer you a leg up with two free gold packs (the game's most valuable set of cards), meaning there's an incentive to come back next year. Interestingly, each club now sports the date they were established under their name. Did you pick up Ultimate Team 09 in it's first month of going on sale? Then you'll be known as a 'FUT Founder.' Anything after that will pick the month and year from when you started, and use this as the date your club was established.
This sense of history is something that needs to be further explored in Ultimate Team. We enjoy highlighting we were there from the beginning, but we want more. A football fanatic's life revolves around statistics, and there's so much that could be explored. We want to see our results from last year, have our trophy cabinet update from the beginning, and even see who our all-time top scorer is. It's a huge shame, because FIFA 10 is excellent at creating banter between players, and we believe a detailed history of each team would give it that personal touch that so many fans crave. Hell, throw in an iPhone app full of your own statistics and we'd be pretty much in heaven.